Ford is reportedly developing a new $25,000 crossover SUV for 2029, with gasoline and hybrid options and a practical boxy design.
Key Highlights
- Around $25,000 target
- Expected in 2029
- Gas and hybrid
- Boxy crossover design
- Name remains unconfirmed
Ford is reportedly developing a new affordable crossover SUV with a target price of around $25,000. The new model could become one of the cheapest vehicles in Ford's future lineup.
Reports following a private Ford dealer meeting suggest the crossover could arrive around 2029. Ford reportedly shared an early look at the vehicle, but its official name, final design and specifications have not been announced.
New Ford SUV Targets Affordable Buyers
The reported $25,000 crossover would give Ford a stronger presence in the affordable SUV market. Many new SUVs have become more expensive, creating demand for smaller and cheaper options.
Ford's current SUV range sits at higher price points. The 2026 Escape starts at $30,350, while the Bronco Sport starts above $30,000. A new model around $25,000 would therefore fill an important gap.
However, the $25,000 figure is currently a reported target, not confirmed production pricing.
Expected Launch Around 2029
The new Ford crossover is reportedly planned for around 2029. Since the vehicle is still several years from its expected arrival, its specifications could change before production.
Ford has not officially confirmed a launch date. Therefore, 2029 should be treated as an expected timeframe rather than a guaranteed release date.
Gasoline and Hybrid Powertrains
One of the most interesting details is the reported plan for gasoline and hybrid versions.
The gasoline model could help Ford maintain a competitive starting price. Meanwhile, the hybrid version could attract buyers who want improved fuel efficiency without switching to a fully electric vehicle.
Ford has not yet revealed engine sizes, horsepower, fuel economy or hybrid-system specifications.
There is also no confirmed information about a fully electric version of this particular model.
Boxy SUV Design
The early design reportedly has a wide and boxy appearance. Its shape has been compared with the first-generation Ford Escape.
That comparison does not mean Ford will bring back the Escape name. The production design is also not final, so the finished SUV could look different.
A boxy shape could give the vehicle a practical appearance while helping create more useful interior space.
Could It Replace the Escape?
Ford ended Escape production in 2025, which has created space for a future affordable crossover.
The new $25,000 SUV could eventually fill part of that market position. However, Ford has not confirmed that it is developing a direct next-generation Escape.
For now, it is safer to describe the vehicle as a new entry-level Ford crossover rather than an official Escape replacement.
Expected Features and Positioning
The new crossover is expected to compete in the affordable small SUV segment. Its combination of a relatively low price, practical design and hybrid availability could make it attractive to a wide range of buyers.
Potential rivals could include vehicles such as the Chevrolet Trax, Honda HR-V and Toyota Corolla Cross, depending on the final size and pricing.
Ford has not yet revealed the interior, infotainment system, safety equipment or available technology.
What We Know So Far?
Here are the main details currently reported:
- Brand: Ford
- Vehicle: Compact crossover SUV
- Target price: Around $25,000
- Expected arrival: Around 2029
- Powertrains: Gasoline and hybrid
- Design: Wide and boxy
- Official name: Not revealed
- Final specifications: Not confirmed
These details could change as Ford moves closer to production.
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Why This SUV Matters?
A Ford crossover near $25,000 could be important for buyers looking for a new SUV without paying premium prices.
The hybrid option could add another advantage by offering better efficiency, while the gasoline version could keep the entry price more accessible.
However, the final price will depend on production costs, inflation, technology and market conditions by the time the vehicle launches.
Final Word
Ford is reportedly preparing a new $25,000 crossover SUV aimed at the affordable end of the market. The model could arrive around 2029 with gasoline and hybrid powertrain choices and a practical, boxy design.
For now, many details remain unknown. Ford has not officially announced the name, final styling, specifications or MSRP.
If Ford manages to keep the starting price close to $25,000, the new crossover could become a significant addition to its future SUV lineup and give budget-conscious buyers another option.
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