Ford has unveiled the Bronco Filson Edition, bringing premium craftsmanship, powerful performance, and serious off road capability together in one exclusive adventure-focused SUV.
Ford and Filson Join Forces for a Unique Bronco Special Edition
Ford has officially introduced the new Ford Bronco Filson Edition, a special model created in partnership with Filson, the well-known American outdoor clothing and gear brand. The new SUV is designed for drivers who want serious off road capability without giving up premium comfort and craftsmanship.
Named after one of the most respected outdoor lifestyle brands in the United States, the Bronco Filson Edition combines rugged performance with upscale materials and exclusive design details. It also marks one of the most premium versions of the modern Bronco lineup.
The launch highlights Ford's continued focus on adventure-focused vehicles while giving customers a more refined option for both everyday driving and outdoor exploration.
Inspired by the Bronco Wildland Fire Rig Concept
The new Bronco Filson Edition draws inspiration from the Bronco and Filson Wildland Fire Rig concept that gained attention several years ago. That concept showcased how outdoor-focused design and practical utility could come together in a capable off road vehicle.
Ford has now transformed many of those ideas into a production-ready model. The result is an SUV that stays true to the Bronco's adventurous personality while adding premium features aimed at outdoor enthusiasts, travelers, and overlanding fans.
This special edition is positioned as a lifestyle-focused vehicle that can handle difficult terrain while offering a more comfortable experience on long journeys.
Premium Interior Brings Filson Style to the Cabin
One of the biggest highlights of the Bronco Filson Edition is its upgraded interior. Ford has introduced several exclusive design elements that help distinguish it from standard Bronco models.
The seats feature Filson-inspired woven fabric inserts paired with quilted leather upholstery. The dashboard receives leather wrapping for a more premium appearance, while bronze-colored accents add a distinctive touch throughout the cabin.
Filson branding can be found in several locations, reinforcing the partnership between the two companies. Ford has also included additional storage solutions and practical accessories designed for outdoor adventures.
Another notable improvement is enhanced cabin insulation, which helps reduce road and wind noise. This creates a quieter and more comfortable environment, especially during highway travel.
Powerful Twin Turbo V6 Delivers Strong Performance
Performance is another major upgrade for the Bronco Filson Edition.
Under the hood sits a 3.0 liter twin turbo EcoBoost V6 engine. This is particularly significant because it makes the Filson Edition the first non-Raptor Bronco to receive this powerful engine.
While Ford has not yet confirmed the final output figures, industry estimates suggest power will be close to 400 horsepower. That places it among the most powerful Broncos available outside the high-performance Raptor model.
The engine is expected to work alongside a 10 speed automatic transmission and a standard four wheel drive system. Acceleration from 0 to 60 mph is projected to be in the mid five second range, giving the SUV both strong on-road performance and impressive off-road capability.
Built for Serious Off Road Adventures
Although the Filson Edition focuses heavily on comfort and premium materials, Ford has not compromised its off road credentials.
The SUV comes standard with the highly regarded Sasquatch Package. This package includes 35 inch all terrain tires, front and rear locking differentials, and FOX internal bypass shocks designed to improve performance on rough trails.
Drivers will also benefit from Trail Turn Assist and Trail 1 Pedal Drive, features that make navigating difficult terrain easier. Ford's seven mode G.O.A.T. terrain management system remains available, allowing drivers to adapt the vehicle to different driving conditions.
A 360 degree camera system further improves visibility during challenging off road situations, helping drivers maneuver with greater confidence.
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Limited Bronco Filson First Edition Adds Exclusive Features
Alongside the standard model, Ford will release a limited Bronco Filson First Edition.
This version receives several unique upgrades, including an exclusive Iron Sands Copper Metallic paint finish. Buyers will also receive a serialized console badge and special exterior badging that highlight the vehicle's limited production status.
Ford plans to build approximately 2,500 units of the First Edition across North America, making it one of the more exclusive Bronco variants expected to reach the market.
The limited production numbers could make the First Edition especially appealing to collectors and dedicated Bronco enthusiasts.
Expected Price and Availability
Ford has not yet announced official pricing for the Bronco Filson Edition. However, automotive industry estimates suggest the SUV could start in the mid $70,000 range.
Orders are expected to open during the fall of 2026, while customer deliveries are anticipated to begin in early 2027.
More detailed specifications, final pricing, and option packages are likely to be announced closer to the official ordering period.
A New Premium Flagship for the Bronco Lineup
The Ford Bronco Filson Edition represents a new direction for the Bronco family. It combines premium craftsmanship, powerful performance, and proven off road capability in a single package.
With its exclusive interior materials, twin turbo V6 engine, standard Sasquatch Package, and limited First Edition variant, the new model stands out as one of the most upscale Broncos ever produced.
For buyers seeking an SUV that balances luxury, adventure, and everyday usability, the Bronco Filson Edition could become one of the most desirable off road vehicles arriving in 2027.
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